Integrated marketing, brand partnerships and GTM leader with 15 years across CPG, tech and retail. I turn audience and commercial priorities into experiences, content and growth — leading teams, agencies and talent from strategy through execution. I build the systems and processes that make ambitious work repeatable — while keeping teams agile enough to move quickly when culture does.
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Where culture, creativity and execution meet.

Creative ideas, cultural moments and commercial priorities — connected by the systems that help the work get out into the world.
Live experiences and content connected across social, digital, retail, PR, talent and partner channels.
+ RebrandTHEN → NOW creative, channel-native execution and the production system that helped it scale.
+ Celebrity + TalentFast-turn ideas built around moments people were already talking about.
+ PartnershipsPrograms spanning philanthropy, co-branded product, cause and community.
+ Product + GrowthLG — $100M / 3,000+ SKU portfolio · REZI — 1 → 14 markets, $5M → $100M+ GMV.
+“What truly set Sandy apart was her knack for combining data-driven decision-making with creative problem-solving. Under her leadership, our performance marketing operations consistently exceeded our targets, delivering remarkable results for the company.”Read the full recommendation on LinkedIn →
I’m an integrated marketing and brand-partnerships leader with 15 years across CPG, tech and retail. At KIND I lead two direct reports and a multi-agency ecosystem; in Big Bets I shaped strategic planning across $75M in marketing spend. I’m happiest where creative ambition meets the operating system behind it — clarifying the opportunity, aligning the people who make it real, protecting the idea through production, and building repeatable ways to get strong work into market without sanding off what made it special.
I’m a connector and host at my core. I love bringing different groups of people together — from planning field days and craft nights to day trips, dinners and full-blown vacations. I’m equally attached to the little community around me — bothering Ralph, my bodega guy, or picking up my usual wing order from the place next door at least once a week, and building the kinds of relationships that make a city feel like home. I’m a huge live-music person, happiest near water or out on a trail. I also can’t resist a good challenge — went from “I don’t run” to finishing a half marathon in six months, then said sure, why not, and did a HYROX. Ask me to try a new sport and the answer is always yes.
I’m also endlessly curious about how things work and how technology can make life better. That might mean teaching myself how to use AI to help build this site, creating a Dominican-Mediterranean meal-prep system complete with grocery lists, batch-prep instructions and restock reminders, organizing a plant-watering schedule, or building the next reading list for something I want to learn. But above everything else, I’m a family person. The title I’m proudest of — and the one I’ll always love most — is Titi to Eli and Elyse.