Product and Growth — Sandy Ramirez

01 · Product + Growth

REZI · Growth + Commercial Strategy

A two-sided marketplace growth system scaled REZI from one market to fourteen through funnel redesign, launch playbooks and cross-functional testing.

Key contribution: As first dedicated growth hire, built the acquisition engine and market-launch playbooks, managed an analyst/designer/freelance team, and brought market-level recommendations into weekly COO/CTO/CFO/CEO decision forums.

1 state → 14 markets$5M → $100M+ GMV+42% conversion · –56% CAC · +18% lead-to-tour

TrendLifestyle creative example

Conversion creativeConversion-focused creative

NOW LEASINGTop-funnel conversion creative

02 · Product + Growth

LG Fashion & Home · Product Marketing

Product marketing for a $100M, 3,000+ SKU Fashion & Home portfolio, connecting assortment signals to product stories, launches and creative allocation.

Key contribution: Owned commercial and creative planning across the $100M, 3,000+ SKU portfolio and presented assortment, investment and creative recommendations to senior leadership, aligning Forecasting, Sales and Creative on the next decision.

$100M portfolio3,000+ SKUs+10% margin · +19% net revenue per SKU

Fashion and Home jewelry editorial guide — Fashion & Home creative assortment