End-to-end live experience and content production — from creative development and partner alignment through budgets, agency and vendor coordination, onsite execution, capture and channel rollout. Built to survive contact with a live day: talent delays, venue limits and supply gaps included.
A hidden farmers market turned KIND’s whole-foods purpose into a live world — then scaled from NYC to Houston with Padma Lakshmi, KIND’s first Culinary Partner.
Key contribution: Led partner and production scope across NYC and Houston — including agency/vendor workback, Padma’s representatives, approvals, run-of-show and onsite teams — while keeping one national idea coherent across both markets.
A playful one-day faux-wellness world around Quitter’s Day, produced from build through the live moment and social content capture.
Key contribution: Owned the live-production operation end to end, including vendors, scenic/staging, lighting, catering, venue operations, talent schedule, approvals and content capture; when the tucked-away venue constrained foot traffic, quickly added street-level A-frames to redirect guests.
A Nolita pop-up connected trial, social content and a national sweepstakes while proving the new visual identity worked in physical space.
Key contribution: Led the master workback, agency/vendor coordination, onsite execution, approvals and brand-standard QA for the first post-rebrand physical activation, connecting an NYC pop-up to a national social extension.
A talent partnership and race-weekend experience that brought KIND into fitness culture, connecting the live moment with social content and an active-lifestyle audience.
Key contribution: Translated the talent partnership into the new brand world across event and social, coordinating talent representatives, production partners, approvals and content delivery around race-weekend timing.
Sponsorship, agency build, onsite logistics and large-scale product sampling created a visible KIND presence across NYC Pride.
Key contribution: Led the sponsorship-to-execution path with NYC Pride and production partners, including agency build, onsite teams, activation logistics and large-scale product planning.
