Celebrity and Talent — Sandy Ramirez

01 · Celebrity + Talent

Donna Kelce × KIND

✦PRSA Big Apple · Best Use of Celebrity

Donna’s real-life “purse snacks” moment became a limited-edition KIND drop in three days — aligning product, creative, talent, PR/social and approvals fast enough to meet the cultural moment, then building it into a repeatable partnership platform.

Key contribution: When the original Super Bowl partnership path stopped making sense, reshaped the partner/talent strategy and helped pivot the opportunity to Donna Kelce — then led deal scope, talent-rep coordination, production, approvals, usage and paid-readiness through a three-day launch.

Donna’s press coverage ↗

1B earned impressions4M social viewsSold out in 44 minutes

Donna’s Purse Snacks limited-edition KIND Dipped Clusters

02 · Celebrity + Talent

Kristin Cavallari + Tori Spelling

✦Shorty Silver · Webby honors

A nostalgia-led back-to-school idea paired two early-2000s icons turned moms with KIND Kids — spanning hero film, social, paid, PR and product trial.

Key contribution: Led talent and production from briefing through final delivery, including music, show/IP, likeness and paid-usage approvals; when Tori’s arrival shifted, reworked the shot plan in real time to keep Kristin’s production moving without losing the day.

Shorty Awards case ↗

17M+ social video views99% positive sentiment2.2B+ earned impressions

Kristin Cavallari and Tori Spelling on set

03 · Celebrity + Talent

Rob Rausch — RISE & KIND

A viral breakfast ritual from The Traitors became a limited-edition product drop and creator-led story, built fast around an entertainment moment.

Key contribution: Led the production and approval path across talent representatives, creative, product integration, usage and launch timing, turning a live cultural reference into a shippable limited-edition product story.

KIND campaign page ↗

Limited-edition dropProtein MAX GranolaCulture → product launch

04 · Celebrity + Talent

Ciara Miller + Amanda Batula

A playful January counterpoint to wellness culture turned “bed rotting” into a Bravo-talent moment across social, a sweepstakes and KINDest Bed Rotting Essentials Kits.

Key contribution: Coordinated talent, creative and production while solving last-minute product availability — rush-ordering through retailers so the activation and creator content could still land on the cultural moment.

Bravo talent partnershipCulture-led January momentTalent + social + activation

05 · Celebrity + Talent

Tanner Smith

A creator-native concept built around Tanner’s own voice and content style, shaping the brand integration so KIND showed up inside the story rather than beside it.

Key contribution: Shaped the creator brief around Tanner’s own voice, then managed brand integration, talent/representative communication, approval flow and paid-ready asset delivery without over-producing the idea.

Creator-native conceptBrand integrationSocial-first

06 · Celebrity + Talent

Neil Patrick Harris

A discreet 50th-birthday surprise with the New York City Gay Men’s Chorus — high-trust talent access, careful coordination and a reveal built to protect the moment.

Key contribution: Managed a high-trust production path across partners, talent representatives, approvals, timing and content delivery while protecting the surprise and spontaneity of the 50th-birthday reveal.

High-trust celebrity momentNYC Gay Men’s ChorusDiscreet execution

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