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Partnerships

Purpose, community + co-brand.

Cause, community and co-brand programs built around a shared reason to exist — from deal terms, partner alignment and scope through production, approvals, content and rollout. The work spans first-to-market co-branded product, philanthropy at scale, cause and creator-led community moments.

Little Words Project x KIND collaboration
01 · Co-brand

Little Words Project × KIND

A shared idea of kindness became KIND’s first co-branded product — a Little Words Project bracelet — and opened KIND’s first TikTok Shop, then extended into retail programming with ShopRite.

Key contribution: Negotiated and scoped the co-brand across partner terms, creative briefs, product/asset approvals, launch timing and channel rollout — including the operational path for KIND’s first TikTok Shop listing and retail extension.

First co-branded productFirst TikTok Shop launchSocial + retail extension
Little Words Project and KIND co-branded bracelet
Little Words Project and KIND product creative
02

Beast Philanthropy × KIND

Product and distribution support turned World Kindness Day into tangible community action at meaningful scale.

Key contribution: Owned partner alignment, deliverables, approvals and launch coordination across KIND, Beast Philanthropy and supporting teams; solved last-minute inventory pressure by coordinating rush product movement from Pennsylvania so the program stayed on schedule.

100K KIND bars10K acts of kindness5.3M video views
03 · Cause + content

Reese’s Book Club × DonorsChoose

A purpose-led partnership tied World Kindness Day to reading, teacher self-care and direct giving.

Key contribution: Managed partner scope, cross-functional production, approvals and social delivery across the brand/partner ecosystem, translating a cause platform into a clear set of commitments and launch-ready assets.

$10K classroom donation10 teacher self-care boxesCause + content
04 · Creator-led

Dylan Mulvaney × KIND

A creator-led, personal expression of kindness within the World Kindness Day platform.

Key contribution: Managed creator deal scope, talent/representative communication, brand alignment, approval flow and social asset delivery while protecting a personal storytelling approach.

Creator-led contentPersonal storytellingWorld Kindness Day platform
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